# KuCoin 5.0 Arrives as Exchange Kicks Off ‘Trust, Built-in.’ Campaign With Adam Scott

KuCoin has rolled out "Trust, Built-in.", a fresh global branding effort that lands at the same time as KuCoin 5.0, an across-the-board overhaul of the exchange. At the center of the campaign is a brand film starring Adam Scott, the platform's global brand ambassador, who is back after fronting the

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| Published | 9 October 2026 |

Source: https://egamers.io/kucoin-5-0-arrives-as-exchange-kicks-off-trust-built-in-campaign-with-adam-scott/