# Mastercard’s Shopping Muse – Revolutionizing Retail with AI

Mastercard's subsidiary, Dynamic Yield, unveiled the 'Shopping Muse' a few days ago, a cutting-edge AI tool set to transform the digital shopping experience. This innovation by Mastercard employs generative AI to assist consumers in navigating a retailer's digital catalog with unprecedented personal

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| Published | 2 December 2023 |

Source: https://egamers.io/mastercards-shopping-muse-revolutionizing-retail-with-ai/