# Nike Sells RTFKT, Refocuses Away from NFT Projects

In Brief Divestiture of RTFKT: On December 17, 2025, Nike sold its digital products subsidiary RTFKT, accentuating a strategic emphasis on its core sports and apparel business. Undisclosed Sale Details: The buyer and the financial specifics of the transaction were not revealed. Converse Challenges a

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| Published | 9 January 2026 |

Source: https://egamers.io/nike-sells-rtfkt-refocuses-away-from-nft-projects/