# Rockstar is spending $4 million on GTA 6 ads in Miami and the city wants more

Four votes to three. That's how close Rockstar Games came to being told it couldn't dress Miami Beach up as Vice City. On September 10, the City of Miami Beach approved negotiations with the Grand Theft Auto developer, clearing the way for an ad takeover that would reportedly cost the studio $4 mill

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| Published | 12 September 2026 |

Source: https://egamers.io/rockstar-is-spending-4-million-on-gta-6-ads-in-miami-and-the-city-wants-more/