Animoca Brands has announced the upcoming launch of its new NFT platform, ‘SORAH by its subsidiary Animoca Brands Japan. Scheduled to debut in the summer of 2024, SORAH aims to revolutionize the NFT market by offering a dedicated launchpad for projects and creators.
This platform will provide essential support, including sales opportunities and comprehensive marketing strategies, to help creators maximize their reach and success in the digital asset industry.
Supporting Creators and Projects
SORAH by Animoca Brands Japan is designed to facilitate the sale of NFTs by providing a structured environment where creators can flourish. The platform will select promising NFT projects to feature, offering them a blend of sales opportunities and strategic marketing assistance.
In addition to sales support, SORAH by Animoca Brands Japan plans to introduce a loyalty program that rewards users with various benefits, enhancing user engagement and satisfaction. These perks are part of the platform’s strategy to maintain a vibrant and active user base.
Animoca Brands Japan also emphasizes its goal to serve as a Web3 gateway, connecting Japan to the global digital community and promoting Japanese intellectual properties like manga and anime worldwide.
Open Call for NFT Projects
Creators and projects interested in leveraging the SORAH platform to reach a global audience are encouraged to apply. This opportunity is aimed at those looking to become primary sellers on the platform. Further details and application procedures are available online here.
Kensuke Amo, the COO of Animoca Brands Japan, expressed that “SORAH by Animoca Brands Japan is inspired by our aim to seamlessly connect Japan and the global community in the Web3 domain, just as the sky (SORA [空] in Japanese) unites the world as one. Since its establishment, Animoca Brands Japan has been engaged in the global development of Japanese intellectual property and content (IP) in the Web3 domain, while also supporting the development of overseas projects in Japan. Now, by establishing our own launchpad, we aim to strengthen these efforts and speed up the mass adoption of Web3 by serving as a gateway for IP between Japan and overseas.”