Singapore-based web3 entertainment and gaming company Imaginary Ones has recently announced a partnership with Animoca Brands. This partnership follows Animoca Brands’ recent investment in Imaginary Ones, which aims to support Imaginary Ones in enhancing its market capabilities and expanding its ecosystem.
Since its launch in 2023, Imaginary Ones has been making waves in the NFT space with its genesis NFT collection, which features 8,888 bubble characters on the Ethereum blockchain. The company has also unveiled its broader “Imaginary World” ecosystem, which includes two games – Bubble Rider and Bubble Rangers. Bubble Rider is tied to the NFT collection “Imaginary Rides” and is set to launch on mobile soon, while Bubble Rangers is a mobile free-to-play endless runner game.
Moving forward, Imaginary Ones plans to introduce mini-games as part of the Imaginary World metaverse, along with additional merchandise, toys, and entertainment offerings. The company is also set to introduce the BUBBLE token to further enhance its ecosystem, with support from Animoca Brands in designing a BUBBLE airdrop campaign and shaping its overall go-to-market strategy.
Co-founder of Imaginary Ones, Clement Chia, expressed excitement about the partnership, stating, “Our Web3 entertainment roadmap brings together gaming, merchandise, and content in the Imaginary World. Animoca Brands’ support will accelerate our plans in utility, coins, and development, bridging the gap between the Web2 and Web3 worlds.”
Animoca Brands co-founder and chairman, Yat Siu, shared his enthusiasm for the collaboration, saying, “We’re thrilled to partner with Imaginary Ones to optimize its market capabilities. Imaginary Ones has built a robust ecosystem, and its collaborations with industry giants such as Hugo Boss and Samsung showcase its visionary approach.”
In addition to the partnership with Animoca Brands, Imaginary Ones has received backing from P2 Ventures, Cypher Capital, Portal, Immutable, and other prominent investors, solidifying its position in the web3 entertainment space.