Imaginary Ones is a Web3 entertainment company that has gained popularity for its vibrant ‘bubble characters’ NFTs. It recently secured a significant investment from top-tier investors, including Polygon, Cypher Capital, Animoca Brands, K300, and Mapleblock. This funding is aimed at accelerating the company’s growth in the gaming, merchandise, and content sectors and expanding its existing presence in the NFT space.
Building a Comprehensive Entertainment Ecosystem
Since its breakout success with an NFT collection that sold out in minutes in 2022, Imaginary Ones has expanded rapidly. The company’s collaborations with major brands like HUGO BOSS have established its presence in the metaverse and real-world merchandise. The partnership with HUGO BOSS has already resulted in engaging gaming content and limited-edition collections, highlighting the crossover between traditional and digital fashion.
Further enhancing its gaming offerings, Imaginary Ones recently introduced Bubble Rider and Bubble Rangers. These games, integrated with HUGO BOSS-themed characters, have collectively reached over 6 million plays in just three weeks. The company’s alliance with Immutable emphasizes a mobile-first strategy, aiming to make its games accessible worldwide.
“The Web3 entertainment ecosystem of Imaginary Ones targets the young adult audience, a segment that plays an important role in facilitating the mass onboarding that will make Web3 ubiquitous,” said Yat Siu, Co-Founder and Executive Chairman of Animoca Brands.
Content and Film Ventures
Adding streaming and film to its portfolio marks Imaginary Ones’ next strategic move. Backed by the latest funding and advice from streaming industry veterans like Gwendolyn Regina, formerly of Binance, the company is set to fast-track its content creation. This expansion into diverse media formats is part of a broader vision to create a holistic Web3 entertainment experience.
“In the middle of a funding winter, the strong response we have received from key Web3 investors is a testament to our track record and the power of our Web3 entertainment roadmap. Ultimately, Imaginary Ones is a Web3 entertainment group that is not just for crypto natives – but an entertainment IP that will go wherever your imagination takes you,” said David Lee, Co-Founder of Imaginary Ones.
Future Plans and Developments
The newly minted BUBBLE token is part of Imaginary Ones’ plan to further engage its community. This token will be integrated into their games as part of an incentive for early adopters, enhancing the interactivity of their offerings. With strategic partnerships and continuous innovation, Imaginary Ones is poised to redefine entertainment in the Web3 era, bridging the gap between digital and physical realms.