Newcastle United FC has entered a unique commercial partnership with Quidd, a digital collectibles marketplace owned by Animoca Brands. This partnership represents the club’s first entry into the digital collectible space.
This multi-year alliance brings a unique dimension to fan engagement, offering supporters globally the chance to acquire, trade, and own digital trading cards and memorabilia exclusively through the Quidd platform. Highlighting the significance of this partnership, the club is set to launch its first series of limited-edition digital trading cards on March 28, 2024, showcasing over 200 custom player cards.
We’re thrilled to partner with Newcastle United as we venture further into the world of sports collectibles”, added Michael Bramlage, chief executive officer of Quidd.
“The collecting of football stickers and cards is deeply embedded in football culture. In the same way that the Internet, mobile devices, and streaming services have profoundly changed the football viewing experience, we are using technology to help transform the football collecting experience.
Affordable Collecting for Fans
Understanding the diverse financial backgrounds of their global fanbase, Newcastle United and Quidd have ensured that the entry point for collecting these digital assets is accessible to all. With prices starting at just £0.79 for a pack of three trading cards, this initiative opens the door for fans of any budget to participate in the exciting world of digital collectibles. This pricing strategy not only democratizes access to team memorabilia but also represents a significant step towards integrating digital innovations into traditional fan engagement practices.
Exclusive Experiences and Collectibles
The partnership between Newcastle United and Quidd goes beyond just trading cards. It offers fans a chance to immerse themselves in a digital world where they can enjoy exclusive experiences and memorabilia as part of their fan experience. This collaboration is bridging the gap between physical and digital fan engagement, and setting a new standard for how sports clubs interact with their supporters in the digital age. Fans now have a direct gateway to own a piece of their team’s history or unlock unique experiences through the Quidd marketplace.