28 January 2024 – Darewise Entertainment (“Darewise”), a subsidiary of Animoca Brands and the visionary force behind the Life Beyond gaming destination, announced today a strategic partnership with DFZ Labs, creator of the world-renowned Web3 brand Deadfellaz.
Darewise and DFZ Labs have entered into partnership to support each other’s growth by sharing their expertise in Web3 with each other through an advisory framework as well as expanding their respective communities of Web3 players.
The Deadfellaz community, affectionately known as the Horde, is highly active in the streaming and content creation ecosystem, utilizing their Streamingfellaz (animated rigged avatars created by Hologram Labs) to showcase streamers’ gameplay from Web2 and Web3 on platforms including Twitch and YouTube.
Under the partnership, the streamers’ avatars and content will be utilized to showcase their offerings from Life Beyond, such as the upcoming BOTS game, and the Alpha and Beta versions of Life Beyond that will be available in Q2 and Q4 2024, respectively. For details please visit playlifebeyond.com.
To celebrate the partnership, Darewise has acquired three Deadfellaz PFP NFTs and 50 Packs of NFTs of an upcoming Deadfellaz Trading Card Game which will be used for community battles and engagement.
Betty, CEO of DFZ Labs (Deadfellaz), said: “Collaboration is one of the foundational cornerstones of Web3, and it is a huge honor to envision something new and build it alongside such visionary peers as Darewise and Animoca Brands. The exchange of value between our companies means we each benefit from our respective expertise, which grows the entire ecosystem and pushes what we build forward, together. Huge thank you to the Darewise team!”
Benjamin Charbit, CEO of Darewise Entertainment, commented: “The Deadfellaz brand is one of the most recognized IPs in the Web3 space thanks not only to its strong visual identity but also to the values it represents and its strong commitment to gaming and the empowerment of its community. We are looking forward to our working closely together and sharing each other’s expertise.”