Binance has collaborated with the Brazilian Football Confederation (CBF) to introduce the Binance Free Pass, which provides Binance users in Brazil who own the Brasileirão Betano 2024 NFT with free access to top-tier football league matches in Brazil for the entire season.
Perks of Owning a Brasileirão Betano 2024 NFT
The Free Pass allows users to choose from any match each round, selecting up to seven days in advance, without any club or stadium restrictions. This flexibility ensures that fans can experience the thrill of the game from their preferred locations across the country.
Additionally, the pass is not just a ticket into the stadium but also a gateway to a series of exclusive experiences and match day specials which are revealed to winners in advance.
Beyond game access, the NFT serves as a key to a variety of other benefits. Holders can collect unique football memorabilia and enjoy discounts on courses from the Binance and CBF Academy’s School of Management and Business. These perks provide tangible value to fans, enhancing their interaction with the sport and its stars. A Deloitte study highlights the appeal of such NFTs, noting that about 15% of Gen Z sports fans have engaged with digital assets, drawn by exclusive products and experiences.
The design of this year’s NFT was chosen through a community-driven process, with fans participating in a competition to create a visual representation of the token. São Paulo designer Vanderson Chacon’s creation won the public vote on Brasileirão Betano’s social media, adding a personalized touch from the fanbase to the initiative.
Steps to Obtain a Free Pass
To be eligible for the Free Pass, users must complete a series of steps including registering on CBF Fanverse, completing Binance’s KYC process, and opting into the promotion through a dedicated landing page. This structured approach ensures a fair distribution of passes among enthusiastic fans.