Binance Labs, the venture capital and incubation arm of the biggest crypto exchange, Binance, has led an investment round for Pluto Studio, the publisher of the famous Telegram-based Web3 game CATIZEN.
CATIZEN offers players an immersive experience in the digital ‘Meowverse,’ a vibrant cat-themed world where users interact. Players use digital cats to access various game features, including a Launchpool, and participate in activities that reward them with airdrops.
Pluto Studio aims to enhance the CATIZEN mini-app and advance the game engine, improving the gaming experience and attracting more developers to join the CATIZEN ecosystem.
Since its creation, CATIZEN has gained the interest of the gaming community, gathering approximately 25 million players worldwide, including 1.5 million on-chain gamers and over 500,000 paying users. This rise in popularity showcases the game’s captivating content and its successful integration within the TON blockchain, where it consistently holds the top application spot.
CATIZEN has an innovative play-to-airdrop model, combined with user-friendly interfaces, which has played a crucial role in the game’s popularity. Additionally, players can merge their cats to enhance their standing on leaderboards, further driving engagement and interaction within the game.
“Binance Labs is always excited about supporting projects like Pluto Studio that have the potential to onboard billions of users into Web3. We look forward to backing more visionary builders who aim to create products designed for mass adoption,” said Yi He, Co-Founder of Binance and Head of Binance Labs.
“We are incredibly thrilled to receive funding from an industry leader like Binance Labs. This investment validates our vision and reinforces our confidence in our ability to build the infrastructure needed to drive the next wave of Web3 entertainment,” said Ricky Wong, Co-Founder of Pluto Studio. “With Binance Labs’ backing, we are poised to take Catizen to new heights and bring more innovative solutions to the Telegram and TON ecosystems.”