Bitget has entered into a strategic partnership with MotoGP, ultimately becoming a regional sponsor for selected Grand Prix events in 2025.
The collaboration aims to blend the excitement of motorcycle racing with the fast-paced world of cryptocurrency trading, starting with the Italian Grand Prix at the Mugello Circuit.
A Fusion of Speed and Innovation
Bitget’s new role as Regional Partner will span key MotoGP races in Italy, Germany, Spain, and Indonesia. The move highlights the company’s ambition to bring crypto into mainstream sports environments, targeting both tech-savvy traders and motorsport enthusiasts.
By aligning with MotoGP, Bitget is emphasizing the shared principles between racing and crypto: precision, timing, and fast decision-making. As CEO Gracy Chen stated, both industries reward those who move smart and act fast.
Jorge Lorenzo Leads the Campaign
Three-time MotoGP World Champion Jorge Lorenzo will be the face of the campaign, embodying the partnership’s “Make It Count” message. Lorenzo’s drive for excellence and calculated risks mirrors Bitget’s approach to trading and growth.
Lorenzo expressed that both racing and crypto require more than just instinct — success comes from making every second count. His participation adds authenticity and competitive edge to the campaign.
Additionally, bitget plans to roll out a series of activations at MotoGP events, offering behind-the-scenes access for media and influencers, VIP paddock experiences, and immersive on-site branding. The campaign will also include digital content across social platforms, connecting the global fanbase of both industries.