Disney is investing $1.5 billion in Epic Games to create a gaming and entertainment metaverse that combines Disney’s stories and characters with Epic’s expertise in games like Fortnite and the Unreal Engine.
A New Home for Iconic Characters
Disney is planning to introduce a universe that will be filled with characters from Disney, Pixar, Marvel, Star Wars, and Avatar. This is not just about playing games; it’s an opportunity for fans to immerse themselves in their most beloved stories in ways they have never imagined before. The possibilities are endless, from interactive adventures to creating and sharing content.
More Than Just a Game
Disney’s investment isn’t just a financial decision; it’s a strategic move to connect with younger audiences in their favorite online spaces. Despite recently dissolving its metaverse division, Disney’s partnership with Epic Games signals a strong commitment to exploring innovative virtual experiences. This new universe isn’t just for gaming; it’s a platform for storytelling, creativity, and community.
“This new universe from Disney and Epic provides us with a tremendous opportunity to not only meet more consumers where they are and to allow more audiences to cultivate a bond with Disney’s iconic brands and franchises, including Marvel, Star Wars, and much more,” said Iger.
The Road Ahead
With regulatory approvals still pending, the anticipation for this new universe is building. Fans got a sneak peek through a teaser shared by both companies, fueling excitement for what’s to come. As Disney and Epic Games embark on this journey, the entertainment landscape is poised for a transformation. This partnership promises to usher in a new era of gaming and entertainment, where the only limit is your imagination.