E-commerce giant eBay announced a strategic partnership with tech-enabled engagement platform Notable Live to bring multiple Web3 experiences and a way to connect fans with sports stars around the world using non-fungible tokens (NFTs).
Notable Live is not an unknown entity to the e-commerce giant. As per the official announcement, eBay Ventures, the venture capital arm of eBay, recently completed a series A financing round for Notable Live as it acted as the lead investor.
Speaking about the partnership: “Connecting fans to the people that inspire them is core to who we are. Our partnerships are focused on delivering transformational solutions that provide fans true access. These solutions are built upon authentic offerings that attach memories to memorabilia and experiences directly from the source themselves,” said Mike Antonucci, co-founder, and CEO of Notable Live.
Additionally, the two companies have begun to form a multi-year Commercial Agreement in which Notable Live will offer many limited-edition Web3 experiences, exclusive player merchandise, and NFTs to the eBay platform.
NFT, or Non-Fungible Token, is a digital asset on the blockchain with a unique identifier number and other meta-data. NFTs are the most secure and transparent method to distribute, trade, store, and track digital and physical assets.