The French Red Cross, a globally acknowledged humanitarian organization, has recently taken a bold step into the digital realm. Venturing into The Sandbox, a popular virtual world, the organization is set to run a unique fundraising campaign until January 22, 2024.
A Metaverse Mission for Good
At the heart of this campaign is an immersive experience within The Sandbox, a metaverse platform where players engage in various quests and activities. The exciting element is the opportunity for players to win a share of a substantial prize pool, totaling 125,000 $SAND, the native currency of The Sandbox. This engagement not only provides entertainment but also opens the door for significant contributions to a noble cause.
The primary goal of this initiative is to gather support for vulnerable communities. The French Red Cross has creatively integrated fundraising into this digital venture, allowing players to contribute through the purchase of Non-Fungible Tokens (NFTs) and direct cryptocurrency donations.
Engaging a New Generation
A remarkable aspect of this initiative is its focus on attracting and educating a new wave of volunteers, aptly dubbed “Volunteers 3.0.” By navigating through three distinct maps within The Sandbox, participants can experience a variety of unique and interactive scenarios. To access the full extent of this virtual journey, players are required to obtain an NFT PASS, valued at around $30 (80 $SAND), and collect a series of 19 NFTs, each with varying values and significance.
This innovative approach not only raises awareness about the organization’s mission but also fosters a deeper connection with a younger, tech-savvy audience. It’s a creative blend of entertainment, education, and philanthropy.
Adding to the appeal, The Sandbox is contributing to this effort by matching each $SAND spent on NFTs with an equivalent donation. This gesture amplifies the impact of each contribution, further motivating players to engage with the fundraising process.