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About My Lovely Planet
My Lovely Planet is a mobile match-3 puzzle game with a tree-planting initiative. The creators' position is that it represents the first mobile game that actively protects Earth, operating through a straightforward mechanism: every in-game tree planted results in a real tree planted worldwide. Their initial agroforestry site, located in Madagascar, has already established over 350,000 trees, against more than 370,000 in-game placements overall.
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How to play
The gameplay itself follows conventional and user-friendly patterns — puzzle stages, head-to-head challenges against companions, and play rewards — intentionally chosen since match-3 ranks among the most downloaded genres globally and offers the broadest entry for the environmental mission. It is complimentary on both the Apple App Store and Google Play, and the studio reports approximately 25,000 monthly engaged players. Ocean preservation sits alongside tree planting as the initiative's second focus.
Backing and token
My Lovely Planet originated from the Ubisoft Entrepreneur Lab and operates through Ubisoft's ecosystem. It received the international "Unity for Humanity" honor, and Google highlighted it among its selected apps in the We Are Play campaign for 2025. My Lovely Coin ($MLC) acts as the ecosystem's utility token, marketed by the studio as an eco-friendly token, with openly accessible whitepaper and development timeline.
My Lovely Planet is a mobile match-3 puzzle offering connected to a reforestation initiative: advancing through levels builds toward a real-world tree planting through partner NGOs, most notably in Madagascar. The blockchain layer exists alongside the puzzle rather than within its mechanics: My Lovely Coin exists as an ERC-20 token on Polygon…
Read the full verdict
My Lovely Planet is a mobile match-3 puzzle offering connected to a reforestation initiative: advancing through levels builds toward a real-world tree planting through partner NGOs, most notably in Madagascar. The blockchain layer exists alongside the puzzle rather than within its mechanics: My Lovely Coin exists as an ERC-20 token on Polygon with a capped 350 million total, used for cosmetics and content unlocks, staking to produce the in-game Diamond resource, and voting on which environmental partners receive ecosystem revenue.
The sensible architecture keeps the puzzle standalone — no ads, offline playable, no wallet requirement. The friction is typical free-to-play friction: move caps that tighten and encourage booster purchases, and a staking system with real currency floors that puts coins beyond reach of casual players. The environmental component rests on studio self-reporting.
It suits puzzle enthusiasts looking for charitable engagement. It is a poor match for anyone seeking play-to-earn money.
Gameplay Breakdown & Analysis
Independent assessment by eGamers game testing guild
- Already live and downloadable on Apple App Store and Google Play
- Centered on match-3, among mobile's most engaging gameplay styles
- Environmental conservation drives the stated mission
- Plans to add more games with other established mobile genres
- No documentation of tokens, NFTs or play-to-earn mechanics
- Additional games mentioned in roadmap but not yet released
- Minimal publicly available material beyond marketing description
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Player Reviews & Scores
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Frequently Asked Questions
How do I start playing My Lovely Planet?
Download the free My Lovely Planet app from your app store and begin solving match-3 puzzles immediately; no wallet or token buy-in is needed and you can play levels offline.
How do players earn in My Lovely Planet?
Beat levels, Scenes and Collections to earn coins and Dewdrops; staking MLC generates an off-chain currency called Diamonds that converts back to MLC once you've staked at least $100 of MLC.
What is the MLC token used for?
My Lovely Coin (MLC) launched on Polygon in June 2024 and holders unlock rewards, exclusive content and contests; MLC also gives you a say in which environmental nonprofits receive funding from the Environmental Treasury.
Do I need a crypto wallet or an account?
A wallet is optional—the puzzle game is a standard mobile app anyone can download and play; you only need one if you want to hold, stake or trade MLC.
Is My Lovely Planet still active, and is it worth playing?
The game runs on both app stores and the team keeps buying back and burning MLC, including a 120 million MLC burn in early 2025; give it a shot if you like match-3 puzzles and care about environmental impact, since the studio partners with nonprofits to plant real trees and has already planted over 380,000 in Madagascar.