Rockstar’s most honest ad yet sells a sandwich box packing 30,000 calories. The spot plays as a TV commercial at the opening of the GTA 6 Extended Look and promotes Chacey’s, a fast-food chain that looks almost exactly like Arby’s. Its Prairie Sandwich Box Meal pairs an oversized meat burger with Lasso Fries, and the whole thing seems to be based on Arby’s Meat Mountain sandwich and the chain’s curly fries.
Arby’s noticed. The chain replied to the parody ad on X and praised Rockstar Games, so the joke has clearly reached the people it targets.
GTA’s fake brands have always produced the series’ best laughs, and GTA 6 has a long list of them. A few appeared in the trailers and the Extended Look. Others went up on actual billboards and inside actual restaurants around Miami as part of Rockstar’s marketing push. Here is each one found so far, paired with the real company it sends up.
Snacks, sodas and beer
eCola returns under the slogan “Spread Love, Spread eCola,” which runs on real-world ads across Miami. The name references both E. coli bacteria and the Ebola virus, a daring pick for GTA’s stand-in for Coca-Cola. The brand turns up in several trailers and promo materials, the Extended Look among them.
Sprunk, GTA’s lemon-lime soda, remains a lightly disguised Sprite. The name works the same way, and the branding and logo follow the original closely. It pops up in several scenes of the Extended Look on Netflix, and it now has a digital billboard of its own in Miami advertising GTA 6’s parody brands.
FizzAzz lands the funniest cameo in the group. It appears on screen for a moment in the Extended Look as a store owner fires at Jason and Lucia for robbing the shop. Between the font, the logo and the general look, there’s no mistaking it for anything but Fanta.
Pißwasser, Rockstar’s version of Budweiser, is confirmed for GTA 6 since it shows up in the trailer. Fresh ad boards in Miami say “You’re in Pißwasser Country!” The beer last appeared in Grand Theft Auto 4 and Grand Theft Auto 5.
The 24/7 convenience store chain, modeled on 7-Eleven, is expected to dot the GTA 6 map. Its digital ad in Miami promotes a drink named Big Chug alongside the slogan “Suck on these at 24/7”. Rockstar did not aim for subtlety here.
Burgers and chicken that haven’t hit the footage
Burger Shot is a fixture of the series, though it has yet to appear in any GTA 6 footage. Rockstar placed it on Miami billboards regardless and rebranded a burger restaurant at the Kaseya Center as Burger Shot for its GTA 6 promotion. The chain borrows from Burger King, McDonald’s and Hardee’s at the same time.
Cluckin’ Bell, GTA’s blend of Taco Bell and KFC, is in a similar spot. No one has seen it in the game so far. Rockstar did, however, convert a restaurant inside Miami’s Kaseya Center into a Cluckin’ Bell, a strong sign it will make the final release. If Jason and Lucia do get a weight system, as has been reported, that drive-thru will see some use.
Fashion billboards with crude taglines
The jokes turn raunchier on Rockstar’s Miami billboards. Kronos, a watch brand familiar to GTA fans, spoofs Casio and Swatch with the tagline “Always come early.” Whether Jason and Lucia can actually wear one is still unknown.
Eris, the series’ Nike, gets its own billboard with the line “The slow die fast.” The logo is a swoosh flipped upside down. The brand should appear in multiple locations around Leonida.
Ferruccio Tucci is a newcomer. It debuts on a Miami digital billboard showing a man posing beneath the tagline “No Touchy Mi Tucci.” It looks like a parody of Massimo Dutti, the upscale Spanish clothing label.
Kowalski, a second new fashion name, placed a Miami ad showing a diamond ring with the line “Suddenly you are big enough.” The matching name and font suggest Swarovski, the Austrian luxury brand.
Dix is GTA 6’s take on Dior. A poster found on a Miami building shows a tight shot of a woman’s lips in red lipstick, captioned “These are Dix lips.” Consider yourself warned.
TV channels, phones and apps
Weazel News, GTA’s Fox News parody, is officially returning. A new billboard in Miami shows two anchors under the slogan “Never Miss Information.” Rockstar included the channel in GTA 6 trailer 1, so players will probably be able to tune in and keep up with events across Leonida.
Megamundo was a standout in the Extended Look on Netflix. The made-up Spanish-language network spoofs Telemundo, the American Spanish-language broadcaster. Megamundo has two ads up in Miami. The first promotes the network with a slogan that blends English and Spanish and asks viewers to show Megamundo some love. The second advertises a show whose title translates to “Destiny Spreads Its Wings,” which draws on Latin American telenovelas.
Fruit Computers, maker of the iFruit phone, is GTA’s Apple, and Rockstar has confirmed its return. The strongest ad of the entire campaign is an iFruit one found in Miami. A woman snaps a selfie in front of a car on fire, with the caption “Shot on iFruit by Tiffany S.” It takes direct aim at Apple’s “Shot on iPhone” campaign.
RydeMe is a new ride-hailing app based on Uber and Lyft and is described as the game’s fast-travel system. Players can reportedly book rides, head to destinations around Leonida and split trips with other passengers, much like the real-world apps.
Snapmatic, the Instagram spoof Rockstar added in GTA 5, is officially coming back in GTA 6 with extra features. Players will be able to doomscroll it, follow influencers, look through posts and keep tabs on what’s happening in Leonida. Tiffany S. is presumably somewhere in that feed, still posing beside a burning car.