Animoca Brands Japan, a significant arm of Animoca Brands, unveiled today Sept, 19, a collaboration with Honda Motors, Gryfyn, and GET Protocol. This partnership is set to provide fans with exclusive membership and limited-edition NFTs during the upcoming FORMULA 1™ events in Tokyo and Suzuka.
The first roll-out of this exciting venture is scheduled for the FORMULA 1™ Honda & Red Bull Welcome Event at Zepp Shinjuku, Tokyo, on 20 September 2023. The thrill doesn’t end there. Attendees at the Honda booth during the Japanese Grand Prix 2023, taking place at the Suzuka Circuit from 21-24 September, can also anticipate similar NFT experiences.
Honda’s strategy involves more than a one-time NFT distribution. The company envisions offering special experiences to Honda KEY NFT holders at various events in the future. This move showcases Honda’s innovative approach to engaging with fans, underlining its commitment to the evolving digital landscape.
To kickstart this initiative, fans entering the lottery for FORMULA 1™ Honda & Red Bull Welcome Event tickets in Tokyo will receive Honda KEY NFTs. Additionally, those attending the event can expect a unique commemorative NFT digitally delivered post-event.
Furthermore, the 2023 F1 Japanese Grand Prix will feature redemption points at the Honda booth, where fans can acquire Honda KEY NFTs and other exclusive digital collectibles.