South Korean gaming giants Netmarble’s blockchain arm, Marblex, and Wemade’s blockchain subsidiary, Play Toz, have announced a strategic partnership focusing on marketing collaborations and developing a joint web3 ecosystem. This alliance will include games, metaverse projects, and NFT-based experiences.
To mark the beginning of this collaboration, Play Toz’s community platform TOZ Universe and Marblex have launched an airdrop campaign on Gleam, with participants who complete specific tasks having the opportunity to receive a TOZ Universe FAM NFT, which is an upgradable 3D avatar.
While Wemade is recognized for its mobile hit game Anipang, its subsidiary Play Toz works on a web3 metaverse utilizing the Anipang IP. In addition to the Anipang series, Wemade’s web3 initiative extends to the blockchain gaming platform Wemix Play and web3 titles like Bird Tornado, Mir4, Mir M, and the upcoming Night Crows.
Similarly, Marblex has already integrated web3 features into Netmarble games such as A3: Still Alive, Ni no Kuni: Cross Worlds, The King of Fighters Arena, and Meta World: My City.