Animoca Brands, the company behind Mocaverse has recently announced its expansion into the South Korean market. The company has once again formed strategic partnerships with major Korean brands such as Cube Entertainment, IPX, Daehong Communication (part of LOTTE Group), Planetarium Labs, Gomble Games, and Bellygom to promote the growth of Korean Web3 culture.
This initiative is starting this week and aims to utilize Mocaverse’s advanced systems, such as Account, Identity, Reputation, and PointFi, to seamlessly integrate K-pop, digital IP, GameFi, and other sectors into the Web3 ecosystem.
Expanding the Web3 Horizon in South Korea
The partnerships focus on leveraging Mocaverse’s Moca ID, an on-chain identity system, to offer users unique experiences in gaming, culture, and entertainment. Users will gain access to exclusive content and experiences through collaborations with some of Korea’s most influential brands. This includes digital IP platform IPX, game studios like Planetarium Labs and Gomble Games, and Bellygom, LOTTE Group’s NFT initiative. These efforts are part of a broader strategy to bridge the gap between traditional entertainment and the burgeoning Web3 space in South Korea.
Logan, head of Digital Business of IPX, said: “We are extremely interested in the endless potential of Mocaverse. IPX has put a lot of emphasis on symbiotic growth of community and brand, and the Mocaverse team has been extremely cognizant of this and has achieved remarkable project and community growth. We are excited to partner up to expand this growth from both a Web2 and Web3 angle by bringing forward our respective unique strengths. Looking forward to the future of this partnership”
Unique Collaborations and Fan Engagements
Mocaverse is introducing exciting ways for fans to engage with their favorite brands and participate in cross-brand collaborations. These initiatives include a mashup video featuring (G)I-DLE and Mocaverse, as well as a “phygital” crossover with LINE Friends. The aim of these partnerships is to create immersive experiences for users in Web3 games and other activities, allowing them to earn exclusive rewards and Realm Points that are essential to the Moca ID ecosystem.
A representative from Cube Entertainment commented: “Fan engagement is always on top of our minds, and working with Mocaverse through Moca ID opens up different unique and meaningful ways to engage with our fans. Excited for what’s to come in the future!”