OpenSea, the leading non-fungible token (NFT) marketplace, has partnered with the iconic Coachella Valley Music & Arts Festival to introduce an innovative series of NFT collections named Coachella Keepsakes on the Avalanche blockchain.
Coachella Keepsakes is a unique initiative that connects fans to the festival in unprecedented ways. The collection includes various NFTs, each offering exclusive benefits to its holders. These benefits include VIP access to the festival’s most coveted spots like the VIP Rose Garden and Oasis Lounge, special Coachella merchandise, and even VIP festival passes.
“Our collaboration with OpenSea begins a new chapter in how we use NFTs to provide unique custom experiences for Coachella in real life and online. We’re moving towards a future where Coachella isn’t just an event you attend, but an experience you can own and shape based on the digital tokens in your possession,” said Sam Schoonover, Innovation Lead for Coachella.
On March 5, the partnership began with the release of The VIP Pass + Oasis Lounge Keepsake. This NFT costs $1,499 and includes a VIP Festival Pass for the year 2024, as well as access to the Oasis Lounge, a peaceful area within the festival site where you can enjoy bar privileges. Only 1,000 of these NFTs are available, so the demand to acquire one is quite high.
After the first release, two additional collections will be launched. The first of these is the Canvas Welcome Box Keepsake, which will be available from March 25th. This collection will include several benefits, such as access to merchandise and VIP areas. Further details about these benefits will be announced soon. The third collection will be released in mid-April and will involve an artist collaboration, introducing a layer of cultural significance to the series.