The Romanian Football Federation (FRF) has partnered with the FIFA Collect platform, developed with Modex. This makes FRF the first national football association to use this platform, which aims to change how fans interact with sports memorabilia using blockchain technology.
FIFA Collect provides a secure space for fans to purchase, sell, and exchange digital football collectibles, including exclusive player moments, team highlights, and more. By leveraging blockchain technology, the platform ensures the authenticity and rarity of each item, enhancing the collector’s experience.
Exclusive Fan Engagements
FRF’s integration into FIFA Collect isn’t just about digital collectibles—it’s about enhancing fan engagement through exclusive content and interactive experiences. According to Răzvan Burleanu, President of the FRF, this platform will offer unprecedented access to the Romanian National Team, creating a new avenue for fans to connect with their favorite players and moments.
Antonio Lorenzo, Chief Marketing Officer at Modex, expressed enthusiasm about FRF’s inclusion, emphasizing the expected boost in fan involvement and the pioneering role FRF will play in the digital evolution of football fandom in Romania.
Looking Forward
The launch follows FIFA’s announcement in May 2024, extending the FIFA Collect platform’s availability to all football clubs and federations worldwide. The FRF is pioneering this initiative, setting a precedent for other federations and enhancing the global fan experience by providing unique content and exclusive access to their favorite teams and players.