iOS 27’s most practical addition isn’t a marquee feature at all. It’s a modest button tucked behind the three horizontal lines at the left edge of Safari’s address bar, and its job is to keep an eye on a webpage for you until something there changes.
Apple named it Notify Me. On paper the pitch sounds narrow: restocks and price drops. You tell it what change to look for, you tell it how frequently to check, and it pings you with a notification once it spots that specific change on any site.
It’s not just for shopping
Framing this as a restock-and-price-drop tool sells it short. Notify Me isn’t confined to product changes or shifting prices. Point it at concert ticket availability, tour dates, news coverage of a particular topic, or anything else you can dream up that lives on a page and changes over time.
That’s the piece worth dwelling on. Describe the change in ordinary language and the tool takes care of everything else without any further effort from you.
No extensions, no third-party app
Everything happens inside Safari itself. Nothing to install as a browser extension, no standalone app demanding a login, and no account to open with a price-tracking service angling for your email address.
Beyond the iPhone, Notify Me also ships in iPadOS 27 and macOS 27 Golden Gate.
Setting it up takes about a minute
Start by tapping or clicking the three horizontal lines on the left of Safari’s address bar, then choosing Notify Me. Up comes a pop-up asking you to describe which changes you’d like monitored.
After that, hit the blue edit button. From there you set the precise time it polls for changes, along with whether the checks happen hourly, daily, weekly or monthly. Once the blue checkmark shows up in the top right, you’re free to confirm the Notify Me alert.
Never configured notifications for Safari before? You’ll be asked to handle that step first.
Pick your device carefully, because this one runs locally
This is the detail that should shape how you use the feature. Processing happens on the device rather than in the cloud. Set it up, then, on whichever device you’re most likely to be looking at when the alert lands.
Own an iPhone that never leaves your side? That’s your pick. Put a restock alert on a Mac that spends the whole weekend shut on a desk and the news will reach you well after the fact.
Editing and deleting an alert
Return to the same page and choose Edit from the banner at the top. Alternatively, open Settings, tap Safari, and scroll toward the bottom to find Notify Me.
Match the polling interval to whatever it is you’re waiting on. An hourly check earns its keep for a sold-out console or a ticket drop. If you’re simply hoping a price eventually falls, daily will do the job — and your notification tray will be grateful.