The Empire State Building, the iconic skyscraper that towers over New York City, is embracing the digital age with an exciting new ambassador program that merges the thrill of exploring the city from above with the cutting-edge world of NFTs (Non-Fungible Tokens). The building has partnered with Web3 loyalty program Uptop and wallet provider Magic to offer a more tech-savvy experience for visitors.
The Empire State Building’s Observation Deck now offers a new ambassador program that incorporates blockchain technology. This program provides an exclusive club experience after the building’s $165 million renovation.
Join the Club, Get the NFT
To become a member of the observatory club, all you need to do is buy a ticket. As a member, you will receive a shiny new NFT just for joining. This is not your ordinary loyalty program. It is a multi-tier adventure where you can climb from Ambassador to Platinum Ambassador. At each level, you will unlock cooler and more personalized NFTs. These digital souvenirs are tokens of your journey and come with unique perks.
Registration for the Ambassador Program can be found here.
Jean-Yves Ghazi, the big boss of the Empire State Building Observatory, is all about making each visit unforgettable. “We’re not just offering a view; we’re offering an experience,” he says. For the regulars who love to show off the city to out-of-towners and die-hard fans, these NFTs are a way to say thanks. It’s about giving back to the community with something that’s both modern and meaningful. Get ready to see New York City like never before with a side of blockchain to boot.