In Brief:
- Photon Launch: Stan, an Indian gaming social community app, introduces Photon, a new protocol to reward users for in-app actions.
- Key Partnerships: Nazara and the World Cricket Championship become the first partners to integrate Stan’s Photon protocol.
- Blockchain Technology: Photon utilizes the Aptos blockchain and trusted execution environments, enhancing security and privacy while verifying user activity.
Introduction to Photon
Stan, an innovative Indian gaming social community app, has launched a new product called Photon following an additional funding of $10.5 million. Photon is a newly developed protocol engineered to systematically reward users for engaging in various in-app activities such as watching videos, browsing content, and interacting within gaming and community spaces.
Empowering Users through Verified Rewards
Photon aims to create a marketplace where the interests of game companies, advertisers, and users converge beneficially. By enabling programmable onchain settlement, the protocol ensures that user activity within the app is authenticated appropriately, thereby rewarding users and simultaneously preventing fraud in audience and brand engagement initiatives.
Stan’s head of engineering, Asad Ahmed, highlighted the transformative potential of Photon, stating, “Photon is not just a protocol, it is the foundation for a global attention ecosystem where billions of users finally share in the value they generate. This is how we shift the ad-tech model and return value to the people responsible for driving the digital world forward.”
Technology and Privacy
Photon leverages the security features of the Aptos blockchain and utilizes Trusted Execution Environments (TEEs) within devices to process and secure data accurately. The integration of zero-knowledge-style proofs ensures that user interactions are recorded onchain, maintaining accountability, transparency, and privacy.
Strategic Collaborations
Significant partnerships have been established with Nazara, a prominent player in the Indian gaming industry, and the popular World Cricket Championship. These initial collaborations highlight the growing acceptance and integration of blockchain technologies within conventional business environments, particularly in sectors reliant on digital engagement and advertising.
These strategic partnerships and the integration of advanced blockchain technology reflect a major shift in managing and rewarding user engagement in the digital ecosystem, potentially redefining standards for user interaction and data management across diverse industries.