In Brief:
- New AI Collaboration: Animoca Brands teams up with Alibaba to introduce AliBAE, a platform leveraging artificial intelligence for content creation.
- Creative Opportunities: Users can create promotional videos for Animoca’s AI tech and the mobile game King’s Gambit.
- Generous Rewards: The initiative offers a prize pool of 100,000 CHECK tokens that entrants can win via challenges.
Introduction of AliBAE
Animoca Brands, in collaboration with Alibaba, has launched a new platform named AliBAE, aiming to blend artificial intelligence with user-generated content creation. This innovative platform encourages users to engage with Alibaba’s advanced Qwen models to develop promotional videos, primarily focusing on Animoca’s proprietary Minds AI technology and their mobile game, King’s Gambit.
Engaging Challenges with Valuable Prizes
The platform kickstarts its journey with two significant challenges that allow participants to earn while they create. Users who enter the challenges receive initial assets to help begin their projects, setting a stage where creativity and technology merge. The challenges conclude on April 8, and the winners will be announced on April 14. Each of these opportunities boasts a considerable reward pool, amounting to 50,000 CHECK tokens per challenge, with the top submissions receiving rewards worth up to $700.
A Different Approach to Rewards
Chevan Tin, the head of Anichess, emphasized the unique approach of AliBAE towards rewarding creativity and quality. “Many digital reward systems prioritize participation volume over the quality of contributions. AliBAE is designed to take a different approach by linking rewards more directly to the work created and how well it is received,” he explained. This methodology aims to foster a more meaningful engagement from participants, rewarding the best rather than the most.
As the platform progresses, it will continue to expand its offerings. Future enhancements include a chatbot, an image generator, an app builder, and API access that promises to further boost user engagement and creativity. Each day, the platform allows the creation of 15 images and three videos at no cost.
Opportunities for Businesses
AliBAE not only caters to individual creators but also offers avenues for businesses to launch their own play-to-earn campaigns. These self-serve options, however, are limited in capacity, urging interested parties to act swiftly to leverage this innovative platform for their promotional needs.
Further Information
For those interested in exploring this new tool and entering the challenges, additional details are available on the AliBAE website. This platform marks a significant step in using artificial intelligence to empower and reward creative efforts in the digital landscape.

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