Animoca Brands, a pioneer in digital property rights for gaming and the open metaverse, has joined forces with T&B Media Global, a prominent IP company in entertainment technologies and storytelling. This strategic collaboration is set to enhance ecosystem capabilities in the Web3 space, marking a significant step forward in the world of digital property and NFTs.
Expanding Reach Through Cross-Promotion
The partnership kicks off with an exciting cross-promotion initiative. Animoca Brands’ notable NFT project, Mocaverse, and T&B’s Mittaria will leverage each other’s communities and marketing channels. This move aims to broaden their audience and increase awareness about their respective digital offerings. It represents a unique convergence of two powerful entities in the Web3 and NFT arenas.
“By intertwining the ecosystems of T&B Media Global’s Mittaria and our own Mocaverse, we are not just expanding the reach of our respective NFT collections but also exploring a new level of interoperability…
Yat Siu, co-founder and executive chairman of Animoca Brands, commented:
Exploring New Opportunities on LightLink
A key aspect of this collaboration involves exploring possibilities on LightLink, a robust network built on Ethereum. This network is known for its high performance, security, and scalability. Animoca Brands and T&B will investigate how they can use LightLink to enhance their capabilities further and promote the adoption of digital property rights globally. This exploration underscores the partnership’s commitment to advancing the technological forefront of digital assets.
Building a Stronger Web3 Ecosystem Together
The partnership extends beyond cross-promotion and technology exploration. Both companies are poised to identify additional cooperation areas within their extensive networks and ecosystems. This approach suggests a deep, multifaceted collaboration that could reshape the landscape of digital rights and properties in the Web3 domain.