Streaming overlay platform, Azarus, has reported record engagement from its Evo Tournament campaign. Azarus partnered with Twitch to run interactive overlays during the AT&T sponsored event and in the process set new benchmarks for user engagement.
The Evolution Championship Series (Evo) was hosted at the Las Vegas Convention Center from July 19-21, uniting the world’s top esports players and fans. Throughout the event, viewers all over the world were able to watch the action through Twitch live streams enhanced by Azarus overlays.
Azarus provided a selection of trivia games and Rock Paper Scissors (RPS) competitions on Twitch, providing novel ways for fans to participate. The collaboration between Azarus and Twitch proved to be a resounding success, culminating in a record 37,000 concurrent players competing in streaming overlay mini-games.
Over the course of the three-day event, more than 74,000 players participated in the Azarus-Twitch campaign and 4,200 codes were distributed. The trivia sessions, featuring dynamic questions based on stream clips, also proved popular, boosting streaming engagement rates by 21%. RPS, meanwhile, offering real-time competition against the Evo Champion, recorded a 51% engagement rate.
Fans who watched Evo live streams over Twitch and engaged with Azarus overlays were given the opportunity to win various prizes including PlayStation Plus Premium Vouchers and Evo Online Merch Vouchers. These provided an added incentive while rewarding fans for their engagement with the event.
The success of the Evo campaign demonstrates the versatility of Azarus’ overlay technology while showcasing its suitability for driving greater engagement between players and fans. Using Azarus overlays, brands can enjoy higher conversion rates for interactive ads, generate more leads, increase social sharing, and raise brand awareness.
About Azarus
Azarus is the web3 layer for streams, with unique stream overlays that redefine fan engagement. Its mission is to provide innovative opportunities for brands to connect with content creators and their audiences. Since 2018, Azarus has been at the forefront of interactive streaming. Its groundbreaking “Overlay Game” for Rainbow Six: Siege Twitch Streams revolutionized how viewers engage with streamers. With support from leading investors like Kleiner Perkins and Galaxy Digital, its patent-pending wallet overlay technology attracted over 20 million Twitch players in 2022.
For brands seeking innovation, data-driven results, and powerful engagement, Azarus is the gateway to the future of streaming engagement and monetization.
Learn more: https://www.azarus.io
About Evo
The Evolution Championship Series (Evo) represents the largest and longest-running fighting game tournaments on Earth. Evo brings together the best of the best from around the world in an electric showcase of skill and fun, as players and fans gather to honor the competitive spirit in an open bracket format that reveals the world’s strongest fighting game players. Evo was founded in 2002 after a series of local arcade tournaments run by Tom and Tony Cannon were first held in 1996. Evo is owned and operated by RTS and Sony Interactive Entertainment.
Learn more: http://evo.gg/