The Korean pop girl band’s virtual concert in PUBG Mobile secured over 320 million votes and won the MTV Video Music Award for Best Metaverse Performance.
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As seen in the Tweet above, MTV introduced a new category of awards, Best Metaverse Performance, to the VMA in order to support virtual concerts like the one hosted on PUBG Mobile.
According to an MTV spokesperson, the platform started exploring options to host concerts in a virtual environment as we see many of the artists interacting with the fans via the metaverse. Fortnite takes our credit for hosting the Astronomical concert by Travis Scott in 2020.
“We saw the opportunity to highlight and honor some of the best, most impactful executions of this – and celebrate artists who have found creative ways to use these spaces – which led to the addition of Best Metaverse Category this year,” the spokesperson said.
Chief Marketing Officer at MTV Entertainment Studio, Amy Campbell, says, “One of the most exciting things about it is that it brings the VMA experience to people wherever they are in the world.”
Other than Blackpink, five other groups and artists were nominated for the Best Metaverse Performance award. They include BTS (another famous K-pop group hailing from South Korea) performing in Minecraft, Twenty-One Pilots in Roblox, Ariana Grande in Fortnite, Charlie XCX in Roblox, and Justin Bieber performing in Wave.
Ariana Grande fans are furious over Blackpink allegedly stealing the award from her favorite singer as they think Blackpink’s metaverse performance was a “cheap clone” of Ariana Grande’s Fortnite event.
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