Chimpers drops limited edition jerseys on DYLI, digital rewards included

In Brief:

• Chimpers is offering limited edition jerseys via the collectibles marketplace DYLI, and every purchase carries digital rewards.
• Ownership and delivery are separate under DYLI’s model: buyers keep the item digitally and can redeem the physical version on their own schedule.
• No price, edition size, sizing or closing date was disclosed in the announcement.

Limited edition jerseys from Chimpers are now available on DYLI, each one bundled with digital rewards, the character brand announced in a post on X.

“Chimpers Limited Edition Jerseys are here!” the post said. “Collect, redeem, and unlock exclusive digital rewards with your purchase on @dyli_io.” The listing can be found at dyli.io/p/chimpers.

Left unanswered by the post: the price of the jerseys, how many were made, which sizes are on offer and when the window shuts. Followers were simply urged to “secure yours before they’re gone.”

How DYLI handles the physical side

Delivery and ownership are decoupled on DYLI. Items are bought and traded digitally by collectors, who can then redeem the physical goods at a moment of their choosing and have them shipped home — or simply leave them sitting on the platform.

Anything sent in gets tokenized onchain, after which it can be traded, sold or kept in the platform’s warehouse. DYLI will also purchase items from eBay or PSA Vault listings for a user, verify them and credit them to that collector’s account.

Diamonds and tickets power the rewards layer. One ticket is earned for every dollar spent, while diamonds are handed out for every box opened. Those diamonds unlock entry to diamond-only fair drops, additional spots in giveaways and monthly ticket allocations toward prizes.

Drops for other profile-picture brands have already run on the platform, among them Pudgy Penguins mystery boxes.

Jerseys have shown up before, as prizes

Chimpers apparel has previously circulated as a reward rather than something for sale. Tales from the Taco Dojo — the card campaign created with Bones by Jarritos — counted limited edition Chimpers x Jarritos fridges, jerseys, T-shirts, 3D avatars, a Chimpers NFT, two Jarritos NFTs and 500,000 CHMPSTR among its leaderboard rewards. Only collectors with a US delivery address could receive the fridges.

Collector rewards in that campaign totalled more than 1,000,000 CHMPSTR and 16,000 ApeCoin. Each pack contained two cards bearing original artwork and music, and some of those cards unlocked physical collectibles. Holders could also redeem a card through a Vending Victory Loot Box for a slice of the ApeCoin and CHMPSTR pools, together with a commemorative T-shirt and a Chimpi avatar.

The card app is the through line

Arriving on top of a redemption business Chimpers has spent months building, the jersey drop is an extension rather than a departure.

“Since we launched the @ChimpersHQ Card App 12 months ago we’ve grown it into a living proof of concept for phygital collectibles,” Ser Joey said in a post on X, pointing to more than 12,500 collectors and digital cards that carry lore, animation and music alongside physical redemptions.

Base, ApeChain and Abstract all host the app, whose collaborations include Final Bosu and Bored Apes. A physical twin can be redeemed by anyone holding a Chimpers Collectible Card on Base. Free memento claims were offered at ApeFest Lisbon, NFT Paris and Art Basel.

On the roadmap: retail toys, cards and keychains capable of opening packs inside the app, plus tie-ups with lifestyle brands from beyond crypto.

Chimpers itself is a transmedia character brand headed by the mascot Chimpi. A March rebrand handed every character a name, a story and a kawaii art refresh. Merch is sold through chimpers.com and shop.chimpers.com, the collector hub lives at collect.chimpers.com, and card drops go out via cards.chimpers.com.

The marketplace’s own pitch is blunter than the jersey copy. “Collect digitally, own physically,” reads DYLI’s tagline.