FIFA, the global football organization, has announced a new partnership with Avalanche to build a dedicated Layer 1 blockchain.
The new FIFA Blockchain will be built using Avalanche’s Layer 1 infrastructure, which is designed to handle large-scale traffic and provide low-cost scalability. FIFA’s existing digital collectibles, previously hosted on Algorand and Polygon, will be moved to this new blockchain.
The platform will focus on fan experiences, such as digital collectibles and other Web3 tools for engaging FIFA’s massive global audience.
Tailored for the World’s Biggest Stage
Avalanche emphasized that its technology is capable of supporting demand even at the level of a World Cup audience. With more than five billion football fans around the world, FIFA’s move to a dedicated blockchain comes as it prepares for the 2026 World Cup, which will be hosted across the United States, Mexico, and Canada.
Although Avalanche’s official blog post didn’t mention a token, FIFA President Gianni Infantino suggested a “FIFA Coin” during a crypto roundtable at the White House in March. At the event, he expressed interest in launching the coin from the U.S. as a tool to connect with football fans worldwide.
FIFA’s new blockchain will run on an Ethereum Virtual Machine (EVM)-compatible system, making it easier for developers to build and migrate applications. The announcement follows Avalanche’s recent “Avalanche9000” upgrade, which reduces the cost of launching Layer 1 blockchains and aims to attract more developers looking for customizable blockchain solutions.