In Brief:
- Three animated micro episodes from Claynosaurz arrived on Amazon Prime Video and Apple TV in July, each about two minutes long.
- They serve as a teaser for a 39-episode series co-produced with Mediawan Kids & Family, showrun by Wildseed Studios co-founder Jesse Cleverly.
- Following the debut, the collection’s floor climbed to roughly 25 SOL on Magic Eden — briefly the highest of any Solana NFT collection.
July saw Claynosaurz place its first three animated micro episodes on Amazon Prime Video and Apple TV, putting a Solana NFT collection in front of a subscriber base of more than 245 million.
Running roughly two minutes apiece, the episodes track four dinosaurs — Flea, Bex, Trix and Milo — across Claynotopia. Prime Video files them as Season 1, and the company describes them as glimpses of moments from a full animated series that hasn’t shipped yet.
Claynosaurz started as digital collectibles on Solana. Now the plan is to become a global franchise:
"We started with digital collectibles. We moved into vertical short-form. Now these micro episodes are a look into longer-form content. The next steps are build out the show, hit@SolanaView on X ↗
In a video shared by Solana, the studio laid out the progression: “We started with digital collectibles. We moved into vertical short-form. Now these micro episodes are a look into longer-form content.”
The floor reacted
Once the news landed, the Claynosaurz floor price rose to about 25 SOL on Magic Eden, which put it at the top of Solana collections by that metric for a period. Volume over seven days sat near 6,500 SOL, while market cap edged toward $19 million.
The full series
The bigger show consists of 39 seven-minute episodes, co-produced with Mediawan Kids & Family and produced by Method Animation. Showrunner duties go to Cleverly, who co-founded Mediawan-owned Wildseed Studios and serves as its creative director.
The target audience is children aged 6 to 12, and the rollout begins on YouTube, with licensing on offer to television channels and streaming buyers. Mediawan revealed the deal in June 2025, when Mediawan Kids & Family president Julien Borde called it probably the first case of a digital collectible brand being extended into a television series.
The micro episodes were a pitch deck
Those short clips weren’t part of the original blueprint. With a season of seven-to-eight-minute episodes already in development, the team trimmed two-minute cuts to use as sales material in meetings with Amazon, Netflix and Disney. Amazon moved quickly once it saw them.
According to co-founder Blake, the discussions with Amazon had been running for nearly two years.
Every episode is paired with a set of collectible cards, a format the company brands Watch and Collect. Three sets are tied to the episodes — Side Quest, Wing It! and All Hands On Deck! — each holding five cards spread across Common, Uncommon, Rare and Epic rarities.
Holders got stock options
Claynosaurz disclosed on July 2 that 15% of the equity in the brand had been reserved as stock options for eligible holders. Coverage extends to the genesis collection, Call of Saga and the Popkins expansion, and a snapshot was taken during a quiet period to filter out short-term flippers.
What holders receive are options in a Delaware corporation — roughly 15 billion shares distributed among qualifying wallets. DEX trading isn’t possible, and the options carry no value unless an acquisition or IPO happens. A live eligibility tool lets holders look up their allocations.
Co-founder Andrew described the carve-out as accounting rather than a giveaway, noting the company wouldn’t have reached its current scale without organic fan effort. “We believe there’s actually inherent economic value to that fan engagement,” he said.
HEEBOO, an entertainment launchpad the team unveiled with Claynosaurz as its flagship brand, houses the equity. The $HEEBOO token powers that platform; it is neither a governance token for the NFTs nor an affiliated asset for any of the collections.
How it got here
Nicholas Cabana, Dan Cabral and Daniel Jervis founded the brand in 2021, bringing experience from Sony Pictures, Animal Logic and Framestore. Minting of the 10,222-piece collection happened on Solana in November 2022, during the deepest stretch of the last cycle’s drawdown.
The brand’s short-form videos have racked up over 450 million views and 11 Collision Awards, alongside more than 530,000 subscribers across platforms. A Gameloft mobile game set in Claynotopia was announced in September 2024, and a Sui collection followed in May 2025.
Pedro Miranda, head of consumer at the Solana Foundation, said the team is “at the forefront of super fan participation and ownership through collectibles through a mainstream IP now on Amazon Prime.”
Chief creative officer Cabana was blunter in a LinkedIn post marking the launch. “An audience that chooses to return, share, and participate is the scarce resource,” he said. “The real asset is fandom.”