Gamee, owned by Animoca Brands, has announced the launch of its new ad network called the Gamee AdNetwork. This new platform will provide advertisers with access to Gamee’s existing 100 million users, offering the potential to reach 2 billion impressions each month.
Advertisers will use the GMEE token, which is available on Ethereum, BNB, and TON, to reward users for engaging with their ads through actions or by watching them. User behavior will be tracked on the blockchain, allowing Gamee to create analytics to better target audiences for different advertisers and tasks. Users with higher quality engagement will receive more rewards.
In addition to traditional ads, app developers will have the option to tokenize their ad inventory into NFTs that can be traded. During the testing phase, the ad network has already worked with clients such as JetTon, OKX Racer, and Forbes, resulting in 280,000 Moca IDs created within eight days and driving 300,000 new users to crypto exchange Bitget.
Gamee has also secured deals for 2025 with various partners such as Pixels, Gomble, PlayEmber, Gala Games, Notcoin, Blum, CoinGecko, and CoinMarketCap. Moving forward, Gamee plans to expand its platform in the coming year by adding automation tools and a permissionless onchain marketplace.
CEO Martin Zakovec stated, “Digital advertising has always monetized user attention without offering value back to the GAMEE community. We’re changing this by introducing one of the first tokenized ad networks, allowing users to have a real stake in GAMEE AdNetwork in return for helping to grow the network. This is a complete reimagining of how advertising value can be distributed more fairly and equitably in the web3 era.”