Immutable has announced a strategic collaboration with Spielworks, a Web3 game distribution and publishing company. The partnership aims to enhance user acquisition and engagement through Spielworks’ Web3 gaming platform, Wombat, and its NFT marketplace, AtomicHub.
Robbie Ferguson, President and Co-founder of Immutable expressed excitement about the partnership, stating, “We are thrilled to expand our partnership with Spielworks and AtomicHub to further the reach and impact of The Main Quest rewards program. This collaboration will not only provide additional rewards for players but also offer enhanced exposure and marketing support for games building on our platform.”
As part of the collaboration, AtomicHub will integrate support for Immutable zkEVM, Immutable Passport, and Immutable Checkout, providing players with a seamless experience for trading and collecting NFTs from games within the Immutable ecosystem. Additionally, AtomicHub will incentivize trading activity on Immutable games and introduce an Exposure Program, including special badges and tournaments.
On the other hand, Spielworks’ Wombat application will incorporate support for Immutable zkEVM, creating an additional distribution channel for Immutable games. This integration will allow players to earn rewards by engaging with their favorite titles and leveraging the social features of the Wombat app to interact with other players and build their profiles and networks.
Spielworks, known for its web3 gaming ecosystem encompassing Wombat, AtomicHub, and the Wasder social application, boasts over 7 million users and more than 200 high-profile partnerships in the gaming industry.
The collaboration between Immutable and Spielworks aims to provide game developers with additional rewards and marketing support to create more engaging experiences for players within the Immutable ecosystem.