The iconic lifestyle brand Playboy is building a virtual mansion in The Sandbox metaverse. In The Sandbox, you can buy land, build amazing things, and earn crypto.
The Sandbox is home to a lot of luxury brands and artists, such as Snoop Dogg and Gucci, and just this week, Tony Hawk announced a Skatepark in The Sandbox.
The Playboy Mansion
The Playboy Mansion will be home to exclusive parties, social events, mini-games, and the brand’s historical pieces as NFTs. You can buy land near the Playboy mansion and become a neighbor. This way, you can make a good profit if you sell that land in Q3 this year.
“We are excited to introduce its extensive content collection into the Metaverse and enable true fans to become virtual neighbors of this renowned brand at a future LAND sale in the third quarter of 2022,” said Sebastien Borget, co-founder and COO at The Sandbox.
“The culture and lifestyle of the Playboy Mansion were obviously extremely aspirational, so the chance to duplicate that setting in a way that more people can now enter into a virtual realm is something that we are really excited to bring to life,” said Rachel Webber, Chief Brand Strategy Officer at Playboy.
Playboy and Web3
Playboy isn’t new to the space. Previously, the magazine released the Rabbitars NFT collection consisting of 11,953 unique rabbit characters. Also, Playboy has already hosted some parties in Decentraland.
Playboy also has a creator platform called Centrefold, where Cardi B is the Creative Director.