KOR Protocol, an innovative entertainment IP infrastructure supported by Animoca Brands, has launched the KOR Player today. This new platform is designed to help developers seamlessly integrate licensed music and IP-based digital merchandise into their ecosystems. Developers can now access the KOR Player by signing up and receiving technical documents to gain early access.
KOR Player offers tools that revolutionize how music is played, created, and remixed within digital environments. One of the key features is the IP Vault, where artists can upload their tracks, and the KOR AI Engine, which provides a growing library of sounds and generative AI functionalities. This setup is underpinned by the KOR Protocol, which ensures artists receive on-chain royalties and rewards, promoting a fair distribution system through its native IP Token.
For artists, KOR Player presents a unique opportunity to distribute their work directly into games and other digital platforms through dynamic licensing mechanisms, including real-time royalty tracking and payments. This approach not only financially supports artists and labels but also allows developers to innovate beyond traditional licensing barriers.
Built on the robust KOR Protocol, KOR Player addresses critical issues around the use of unlicensed IP in high-audience channels like video games, live-streams, and esports broadcasts. By facilitating new distribution channels, the platform allows artists and labels to reach fans directly and monetize their creations effectively.
KOR Protocol has partnered with major industry players like Japanese telecommunications giant KDDI, Darewise Entertainment, and Motorverse. These partnerships enable the integration of KOR Player into diverse digital experiences, expanding the reach of generative AI music and interactive entertainment. KOR Protocol has seen over 550,000 user signups to date, reaching over 65 million potential users.
Inder Phull, Creator of KOR Protocol, said: “KOR Player aims to transform how developers access and integrate licensed songs and generative AI music into their platforms. Our previously announced partnerships with KDDI and Motorverse are only the beginning. KOR Player provides a seamless solution that handles consumption, rights management and automated royalty distribution, allowing developers to focus on creating immersive experiences without worrying about licensing complexities. This collaboration ensures transparency and fairness in the use of music IP, benefiting both developers and artists.”