In Brief
- KuCoin and Casual Films have won top awards at the 2025 Vega Digital Awards for a brand film featuring golfer Adam Scott.
- The project received four Platinum awards and one Gold for its storytelling and production quality.
- The campaign aligns with KuCoin’s push for trust, compliance, and global market presence.
KuCoin and production studio Casual Films have been recognized at the 2025 Vega Digital Awards, with their brand film featuring professional golfer Adam Scott earning multiple top honors. The awards were announced as part of the competition’s Season 2 results, marking the Vega Digital Awards’ 10th anniversary year.
The Vega Digital Awards attracted more than 1,200 entries from around the world, highlighting work across digital storytelling, branded content, and creative communication. Among the winners, Casual Films was honored for its collaboration with KuCoin on a cinematic brand film centered on themes of discipline, trust, and precision.
A Brand Film Focused on Trust and Precision
Produced in close collaboration with KuCoin, the film draws parallels between elite athletic performance and digital finance. Adam Scott’s presence anchors the narrative, using his reputation for consistency and professionalism to reflect KuCoin’s positioning around reliability and security.
The project earned four Platinum awards and one Gold award, with judges highlighting its cinematic execution, narrative clarity, and overall production quality.
“This award is not only a recognition of our creative expression, but also a reflection of KuCoin’s steady progress in building a compliant and trustworthy presence in global markets. Our collaboration with Adam Scott enables us to communicate KuCoin’s values of trust, transparency, and security in a more authentic and relatable way. Moving forward, we will continue to drive the industry forward responsibly, creating content that brings greater clarity and confidence to users around the world,” said BC Wong, CEO of KuCoin.
Thomas J Elliott, Executive Producer and Creative Director at Casual Films for Hong Kong and Greater China, also commented on the recognition.
“We are incredibly honoured and humbled that KuCoin’s brand film with Adam Scott has been recognized with four Platinum and one Gold Vega Digital Awards by the international panel of judges. This brand film was a creative drive to connect the precision and trust inherent in elite performance with the secure, reliable world of KuCoin… The remarkable recognition of the KuCoin brand film by the Vega Awards is a wonderful validation of our team’s dedication to craft and innovation.”
Timed With KuCoin’s Regulatory Expansion
The release of the film coincided with KuCoin’s expanding presence in Australia, including its registration as a Digital Currency Exchange provider with AUSTRAC. This milestone reflects the company’s broader effort to strengthen regulatory compliance and build trust in key markets.
The campaign also aligned with a strong competitive period for Adam Scott. The golfer recently won the Cathedral Invitational and recorded top finishes at the Australian PGA Championship and the Crown Australian Open, reinforcing the campaign’s emphasis on consistency and high performance.
About the Vega Digital Awards
The Vega Digital Awards are organized by the International Awards Associate and are judged through a blind evaluation process by industry professionals. This year’s jury included experts from companies such as Amazon, Colgate Palmolive, AdventureLAB, and Cummins and Partners.
Entries also came from global organizations including Google, GRAMCO Limited, Chinachem Group, and the Toronto Film School, covering a wide range of industries and creative disciplines.
“The pace of digital transformation has never been faster, and these winners embody what it means to stay ahead,” said Thomas Brandt, spokesperson for the International Awards Associate.