Automobili Lamborghini has partnered with Wilder World to introduce its latest supercar, the Temerario, and its racing version, the Temerario GT3, into the metaverse.
This move is part of Lamborghini’s ongoing efforts to expand its digital engagement platform, Fast ForWorld, offering fans an interactive and collectible experience beyond the physical world.
Entering the Metaverse with Wilder World
The collaboration brings Lamborghini into Wilder World, a high-quality virtual city built using Unreal Engine 5. Known for its focus on immersive storytelling and gameplay, Wilder World will now serve as the first destination to host Lamborghini’s digital cars. Users can experience the brand through racing, fashion, and history — all within a living digital environment.
NFT Drop Details and Real-World Tie-In
On July 11, the same day the real-world Temerario GT3 is revealed at the Goodwood Festival of Speed, Lamborghini will release 590 digital versions of the streetcar and just 10 of the GT3 racecar. Each digital car will be priced at $300 and available for minting on both the Wilder World Marketplace on OpenSea and the Fast ForWorld platform.
Developed in collaboration with Animoca Brands’ Motorverse and Gravitaslabs, these digital vehicles are classified as Universal Digital Assets (UDAs). This means they can be used across multiple Web3 games and platforms, including REVV Racing and other Motorverse titles. The UDAs are designed to move easily across different virtual environments, keeping their identity and functionality intact.
According to Christian Mastro, Marketing Director at Automobili Lamborghini, the Fast ForWorld platform is meant to give users a new way to interact with the brand. The goal is to create a true digital twin of Lamborghini vehicles — not just for display but for use in virtual worlds. This marks a meaningful step toward bridging the gap between the physical car and its digital counterpart.
Soon, Wilder World will also feature a digital Lamborghini showroom. There, fans will explore not only the cars but also Lamborghini’s fashion, legacy, and upcoming digital apparel. The collaboration sets the groundwork for long-term projects between the Fast ForWorld and Wilder World teams, with more digital vehicles and branded experiences on the way.