In Brief:
- High Revenue Generation: Lordnine, a blockchain-powered MMORPG, achieves an average revenue per paying user (ARPPU) of $1,500.
- Robust Marketplace Activity: The game’s marketplace sees over $15 million in NFT item trades within the first month of its launch.
- Enhanced Player Retention: Utilization of Tether as in-game rewards maintains a high user retention rate, with 89% active engagement after 30 days.
An Overview of Lordnine’s Marketplace Success
Lordnine: Infinite Class, the latest MMORPG from Smilegate, accessible on both mobile and PC platforms, has quickly demonstrated its potential in the blockchain gaming sector. Since its launch, the game is now available in 35 countries, including key markets like South Korea, Taiwan, Japan, Thailand, and the Philippines. Powered by Line’s Kaia blockchain, the game uses the Tether stablecoin for transactions and player incentives.
Exceptional Trading Volume
In just one month following its release, Lordnine has experienced a substantial volume of trading on its blockchain-based marketplace, with more than $15 million in cumulative NFT item trading. This impressive figure reflects the game’s ability to attract and engage users who are willing to invest in its digital economy.
Revenue Insights
What sets Lordnine apart in the blockchain gaming market is its ARPPU of $1,500, which is 28% higher than typical users of web2 platforms. This is indicative of its effective monetization strategy and the high spending rate of its users. Interestingly, 90% of in-game rewards, collectively worth about $250,000, are reportedly reinvested back into the marketplace, demonstrating a robust cycle of spending and investment among its players.
Retention through Rewards
The integration of Tether has played a critical role in not only facilitating transactions but also in boosting user retention. With Tether accounting for 41% of the total trading volume—a significant increase from just 5% the previous month—it underscores its growing importance in the game’s ecosystem. The use of this cryptocurrency has proven to keep players engaged, with 89% remaining active in the marketplace for at least 30 days post their initial purchase, a figure that outpaces typical gamer retention rates by 11 times.
Future Enhancements and Strategy
To sustain the momentum and perhaps boost user participation further, Line Next plans to expand the marketplace’s offerings. This expansion will include exclusive in-game products exclusive to the marketplace and enhancements to the missions and rewards systems, aiming to encourage wider player participation.
These undertakings are illustrative of the broader potential of incorporating cryptocurrency and blockchain technology in gaming, highlighting new avenues for revenue and enhanced player engagement within the industry.