Earlier this week, Mastercard announced the launch of a Web3 accelerator program for artists to spread blockchain adoption across the music world while providing some of them with guidance and high-end tools.
With the help of Polygon, Mastercard will connect five selected and emerging artists with mentors, tools, skills, and exclusive access to special events to forge their musical paths in the blockchain economy.
Additionally, these artists will be taught how to build their brand through Web3 experiences, such as minting NFTs or representing themselves in a metaverse experience.
NFT, or Non-Fungible Token, is a digital asset on the blockchain with a unique identifier number and other meta-data. NFTs are the most secure and transparent method to distribute, trade, store, and track digital and physical assets.
Raja Rajamannar, Mastercards’ Chief Marketing and Communications Officer stated that, “Music is a universal passion, inspiring us, moving us, and bringing us together; however, it can feel impossible for budding artists to break in. With the Mastercard Artist Accelerator, we are expanding access and driving connections further with cutting-edge Web3 technology,” he then continued by saying, “Our vision is to bridge passion and purpose, spotlighting amazing emerging artists and creating an interactive community that allows participants to learn, experiment and grow together.”