Meta's Muse agent can now ring a business, wait on hold and book an appointment for you. You only get this if you pay for a separate Muse subscription.
With the new feature, Muse places calls to businesses on your behalf. In an update, Meta’s Chief AI officer Alexandr Wang said it handles tasks such as reservations, appointment scheduling and other “calls you don’t want to make.”
The paywall comes first
Only the paid Muse subscription includes calling. That tier also adds more tokens and a few extra features. The announcement gives no price for it, so there’s no way yet to judge whether calling is worth the cost of the plan.
The company says Muse has more than 10 million users. Meta hasn’t said how many of them are on the paid subscription that includes calling.
A 15-minute hold with a Volvo dealer
A few people had access to the feature before the wider announcement. One is Matt Schlicht, who posts as @MattPRD and is described as the creator of Moltbook and a Meta Superintelligence employee. So the best-known public demo of the feature comes from a Meta employee.
On October 9, 2026, Schlicht shared a recreation of a call his agent placed to a Volvo dealership. According to Schlicht, the agent stayed on hold until it got the information he was after.
“My muse called Volvo for me to see when the next available appointment is. You can listen to the phone call here. I have it do multiple calls like this every day (I’m still trying to get better and better at leveraging muse). My muse called, waited on the line for 15 minutes,…” Schlicht wrote in the post.
Other early users say Muse gets through phone tasks fairly easily. Those claims come from users. Meta hasn’t released any numbers on how often calls succeed.
Muse never says it’s an AI
Schlicht’s call is notable for what Muse doesn’t say. The agent explains that it’s calling for him and that it’s transcribing the conversation, but it never states outright that it’s an AI agent.
That may be fine for checking an appointment slot. Calls like this can still go wrong, though, and the person answering may hang up once they work out they’re speaking to an AI. If you hand Muse a call that matters, some businesses may end the conversation.
Meta isn’t first to this
Google has shipped several similar features over the years, among them “Call For Me” on Pixel phones. Instinct recently gave its agent a “Concierge” feature built to handle more complex calls.
Calling is the newest in a regular series of Muse updates. Your agent can also have its own email address now, which lets you copy it on important emails without opening up your whole inbox to it.