In Brief
- Launch of Pink Diamond Competition: My Lovely Planet announces its most significant event yet, with over $120,000 in rewards up for grabs.
- Gameplay Structure and Rewards: Players must negotiate nine diamond tiers, starting from Blue and aiming for the rare and valuable Pink Diamonds.
- Support for Environmental Initiatives: Player progress in the game supports real-world environmental projects, including reforestation and ocean cleanup efforts.
My Lovely Planet, a mobile game renowned for its integration of entertainment with impactful social causes, has launched the Pink Diamond Competition. This event, which began on November 26, is the largest in the game’s history, featuring a prize pool exceeding $120,000. The competition challenges players to ascend through various diamond tiers to potentially win lucrative rewards, culminating in the highly sought-after Pink Diamond level.
How to Enter the Fray
To participate, enthusiasts are required to download the My Lovely Planet app, available on the App Store and Google Play. Upon set-up, players start their journey in the Blue Diamond tier, progressing by clearing levels, inviting friends, or staking the game’s digital currency, $MLC, which will be operational from December.
Advancement Through Tiers
The competition allows players to advance from common Blue Diamonds up to superior tiers such as Solar, Earth, and ultimately the prestigious Pink Diamonds. Each tier escalation demands a greater number of diamonds, with the rewards increasing correspondingly. The availability of higher-tier diamonds such as Pink Diamonds is strictly limited, with only 40 in existence, adding a layer of challenge and urgency to the gameplay.
Strategies and Referrals
Players can accelerate their journey through the diamond tiers by employing referrals. Each successful referral contributes additional diamonds to a player’s collection, aiding them in navigating through the competitive tiers more swiftly. Due to the limited availability of top-tier diamonds, strategic gameplay and quick actions are essential to secure the coveted rewards.
Economic and Ecological Impact
With the introduction of staking features in December, participants can earn diamonds passively and later convert them into the game’s digital currency, $MLC tokens. These tokens not only function within the game’s ecosystem but can also be traded, requiring a minimum stake of $100 in $MLC tokens. A portion of $MLC’s circulation also funds vital environmental and community projects, thus directly linking gameplay with ecological sustainability.
Leadership and Future Goals
Under the guidance of Clément Le Bras, founder of the eco-conscious search engine lilo.org, My Lovely Planet not only seeks to entertain but also to enact substantial environmental change. With an ambitious target of attracting 100 million players by 2030, the initiative supports global climate action efforts like planting a billion trees. The game has been recognized for its innovative approach, bagging awards such as the Unity for Humanity prize and securing a spot in the Ubisoft Entrepreneur Lab.
Significance of the Event
The Pink Diamond Competition is poised to capture broad interest due to its significant reward pool and innovative gameplay that contributes to environmental causes. For further details or to participate, My Lovely Planet can be accessed on all major app platforms.


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