Hip-hop star Snoop Dogg has introduced an innovative ‘Passport Series‘ Non-Fungible Token (NFT) in conjunction with his ongoing global tour. The notable rapper, an avid proponent of Web3 technology, aims to bring his fans closer by offering them a digital asset that provides a backstage peek into his international journey.
A First-of-its-Kind ‘Evolving Tour Collectible’
Snoop Dogg’s latest venture, described as an ‘evolving tour collectible,’ invites his followers to join him on his global tour in a digital sense. By acquiring the ‘Passport Series NFT, holders gain exclusive behind-the-scenes content, from tour updates to free art airdrops, alongside priority minting for future drops and direct access to music and merchandise.
The unique digital assets, priced at 0.025 ETH or $46, can be purchased through a specially designed website using a crypto wallet or via the Crossmint platform.
Collaboration with Transient Labs and WME Talent Agency
Snoop Dogg’s newest NFT initiative was brought to life in a partnership with Transient Labs, a leading Web3 development studio facilitated by the WME talent agency. The alliance underscores Snoop Dogg’s enduring commitment to championing Web3 technology, fostering creative ways to connect with fans worldwide.
Snoop Dogg’s Ongoing Dedication to the Web3 Cause
Known for his enthusiastic support for Web3 technologies, Snoop Dogg has consistently spotlighted the potential of this innovation. In 2022, he announced plans to transform Death Row Records into a Web3 record label. He has also performed at high-profile events like the VMAs alongside Eminem, using their Bored Ape NFTs, and established a presence in the expansive Sandbox Metaverse.
With the advent of his ‘Passport Series’ NFT, Snoop Dogg showcases yet another creative application for NFTs, setting a potential trend for artists exploring the vast potential of the Web3 sphere.