In a major move to embrace the blockchain revolution, German sports channel Sport1 has formed a strategic alliance with blockchain-based fan engagement platform Starzz LLC. The partnership will not only see Sport1 acquiring an equity stake in Starzz but also integrating Starzz on its TV, digital, audio, and social media channels.
A Focused Approach on Web3 Technology
The collaboration signifies an aim to exploit the potential of Web3 technology, focusing on fostering a direct, interactive connection between stars and fans. According to Sport1, this collaboration is perfect for creating and exploring new opportunities that leverage blockchain technology while capitalizing on existing market access.
Fan Engagement via Blockchain
Starzz aims to heighten the interaction among sports clubs, athletes, celebrities, content creators, and fans through its Supporterzz.com platform. The platform promises to offer a social media network with newsfeeds, streaming capabilities, and additional features. It also intends to establish a marketplace for merchandising and Non-Fungible Tokens (NFTs), in addition to other uses like ticketing, marketing services, and user incentive and reward mechanisms.
The platform is scheduled to launch in December 2023, while user registrations are currently open at starzz.eu. In conjunction with the Fanzz Exchange, the Supporterzz.com platform will be supported by the native SRZ non-fungible token and Champion NFTs.
The unique aspect of the Starzz universe is the ability for ‘Champions’, a term that refers to sports clubs, athletes, celebrities, and content creators, to create their own Champion tokens. These tokens will enable fans to participate in polls on the Supporterzz.com platform, giving them the power to influence various aspects such as selecting a soccer team’s jersey for the next season or picking the tracks on a musician’s album.
Expressing his enthusiasm over the partnership, Marco Kowalewski, Founder of Starzz, stated that the collaboration would raise the brand’s recognition in the German-speaking region and spur the launch of jointly created products. He detailed: “We are very happy to have Sport1 as a renowned and well-known partner at our side, who is aware of the opportunities in the sports and entertainment market due to the digital transformation. Through this partnership, we hope to make the Starzz brand better known in the German-speaking region and to launch joint products with high user acceptance. The joint network will help create awareness for our unique product portfolio and make SPORT1 even better known internationally.”