English Premier League club, Tottenham Hotspur, has ventured into blockchain, launching its own fan token, $SPURS. This move, announced today, is on the Chiliz Chain and can be accessed via Socios.com, a platform dedicated to fan engagement and rewards.
Tottenham’s decision is a testament to the club’s dedication to evolving its digital presence and deepening ties with its worldwide supporters.
Bridging Fans and Football with Blockchain
Socios.com’s Spurs Fan Token is designed to offer fans unparalleled rewards and engagement opportunities with the North London-based football club. Chiliz Chain, which facilitates this initiative, is not new to the sports world. With over two million users, Chiliz Chain is used by roughly 80 major sports organizations to strengthen their bonds with fans globally through fan tokens.
This initiative makes Tottenham Hotspur the first Premier League team in the past two years to adopt this blockchain-backed fan engagement approach.
Aligning with Digital Strategies and Partnerships
Tottenham’s choice to embrace Chiliz Chain for their $SPURS token aligns seamlessly with their ongoing digital endeavors. This includes a notable alliance with MatchWornShirt, which validates auctions on Chiliz Chain.
In upcoming phases, $SPURS token holders will have the chance to engage in on-chain voting. Plus, Chiliz Chain’s integrated applications will introduce innovative functions, enhancing the chain’s reach and practicality.
Ryan Norys, the Commercial Sales Director at Tottenham Hotspur, expressed enthusiasm about offering fans an enhanced range of club-related rewards and experiences. Norys emphasized that the new fan token would complement the existing membership benefits and become a new revenue source to support football-related ventures.