Animoca Brands Japan has partnered with XANA LLC to support the global expansion of XANA BreakingDown, a Web3 game inspired by the popular Japanese martial arts event BreakingDown.
BreakingDown: A Unique Martial Arts Concept
BreakingDown is a mixed martial arts event in Japan that features fighters from diverse backgrounds competing in intense one-minute rounds. Launched in 2021 by professional fighter and YouTuber Asakura Mirai, the event quickly gained popularity, drawing millions of views online. It offers fans more than just fights, with audition videos, press conferences, match livestreams, and behind-the-scenes content.
The event’s official YouTube channel has over 206,000 subscribers and accumulated over 110 million views, highlighting its widespread appeal.
XANA’s Role in BreakingDown’s Web3 Expansion
XANA has been closely involved with BreakingDown, having sponsored multiple editions of the event and launching the XANA x BreakingDown Avatar NFT collection. The collection’s first sale saw 5,000 NFTs sold out within 10 minutes, while the second round of 100 NFTs was gone in just one minute.
In January 2024, XANA introduced the closed alpha version of XANA BreakingDown, exclusively available to holders of the Avatar NFTs. This Web3 game aims to blend the fast-paced action of BreakingDown with blockchain technology, allowing players to engage in digital combat experiences.
Animoca Brands Japan’s Role in Web3 Expansion
As a subsidiary of Animoca Brands, Animoca Brands Japan plays a key role in bringing Japanese intellectual property (IP) and entertainment into the global Web3 space. With a network of over 540 portfolio companies, it focuses on promoting Japanese content to a worldwide audience while also assisting international projects in entering the Japanese market.
By leveraging its experience and industry connections, Animoca Brands Japan will support the global marketing and expansion of XANA BreakingDown, helping it reach a larger audience and drive adoption in the Web3 gaming sector.
Industry Leaders Express Optimism
Yuji Mizoguchi, COO of BreakingDown and CEO of XANA Japan, emphasized the importance of combining BreakingDown’s entertainment value with Web3 technology. He believes the partnership with Animoca Brands Japan will be a major step in bringing fighting entertainment to the digital space.
Rio Takeshi Kubo, CEO of XANA, highlighted the project’s long development journey and expressed confidence in Animoca Brands Japan’s ability to help expand its reach globally.
Kensuke Amo, CEO of Animoca Brands Japan, stated that BreakingDown is a major Japanese IP with a passionate fan base, making it a perfect opportunity to accelerate Web3 adoption worldwide.