The joint venture aims to transport players to Venice’s charming streets, where they can explore the Bellini’s origins and immerse themselves in the fascinating heritage of the Cipriani family. The experience is designed to provide a soothing yet invigorating exploration within the metaverse. Furthermore, it includes a virtual replica of the landmark Cipriani Wall Street Ballroom that will host various cultural events, including masquerade balls, fashion parades, and concerts.
“We’re delighted to bring iconic Italian history into The Sandbox to further enrichen our players’ experiences. In designing a metaverse for such a diverse audience, we have the unique opportunity to represent nationalities and cultures from around the world, enabling us to connect with our players at a deeper level than traditional games.”Sebastien Borget, COO and Co-Founder of The Sandbox.
One of the early events to grace Cipriani’s LAND will be a spectacular Masquerade. Visitors can delight in dance and music, all while donning exquisite masks. The experience promises not just enjoyment but also a chance to socialize and gain insights into Cipriani’s unique offerings.
Cipriani’s LAND finds its place in the trendy Galleria district on The Sandbox map. This district, launched in December 2022, is a bustling hub of fashion, media, and hospitality brands. Its posh demeanor aligns seamlessly with the unforgettable experiences Cipriani aims to deliver.
Looking ahead, the arrival of The Sandbox’s Alpha Season 4 promises a captivating historical twist for visitors. Upon their arrival at Harry’s Bar in the virtual Venice, players will be taken back in time. The famous bar, a 1930s gathering spot beloved by artists, aristocrats, and royals, is known for its popular Bellini cocktail. Marking its 92nd anniversary on May 13th, the iconic bar will be part of a new playable adventure and an accompanying NFT drop.
In summary, this partnership between The Sandbox and Cipriani promises a sophisticated fusion of technology and luxury, providing players with an enchanting glimpse into Italian elegance and charm right from the comfort of their digital screens.