Cryptocurrency organization Floki has partnered with the University of Miami Athletics. This multi-year collaboration will spotlight Floki’s innovative NFT metaverse game, Valhalla, aligning with the University’s athletic programs to deliver unique content and promotions.
Collaboration Details
This partnership is poised to blend Floki’s digital prowess with the competitive spirit of Miami Hurricanes sports. Throughout the partnership, Valhalla will be prominently featured across various media platforms including social media, digital outlets, and physical venues at University of Miami events. This initiative marks a strategic blend of technology and sports, aiming to enhance the game-day experience for fans and participants alike.
Senior Vice President of Hurricane Global Partnerships, Chris Maragno, expressed enthusiasm about the alliance, noting Floki’s shared commitment to excellence and innovation in enhancing the fan experience at Miami Hurricanes events.
To celebrate the launch of this partnership, Floki has committed to supporting the Canes Connection, the Official NIL Collective of the Miami Hurricanes, by donating for every field goal scored by the Hurricanes during the football season. This gesture not only solidifies Floki’s support for University of Miami Athletics but also embeds its commitment to community and philanthropy within the realm of its technological endeavors.