PlaysOut, a global mini-game platform, has announced a significant partnership with Eros Now, India’s leading entertainment company, to transform popular Bollywood films and characters into interactive mini-games for worldwide audiences.
The collaboration will merge the storytelling power of Bollywood with PlaysOut’s mobile-first gaming technology, creating immersive experiences that go beyond traditional viewing.
Bringing Bollywood to Playable Life
Through this partnership, Eros Now will integrate PlaysOut’s gaming technology directly into its platforms, allowing users to access high-quality, lightweight games without downloads or external links. These games will be built around Bollywood’s most iconic intellectual properties, blending well-known characters, memorable scenes, and signature storylines with engaging, replayable gameplay.
The initiative, called the “Eros IP Mini-Game Matrix,” aims to keep fans connected for longer periods by offering them a chance not just to watch their favorite stories, but to actively participate in them.
Expanding Reach Across Generations and Borders
The partnership is targeting a broad global audience, particularly Gen Z and Millennials in South Asia, the Middle East, and diaspora communities. By embedding interactive entertainment directly into widely used apps, the companies aim to eliminate barriers to entry, making it easy for fans to play and engage with Bollywood content from anywhere in the world.
Capitalizing on India’s Growing Mini-Game Market
India’s mini-game industry is experiencing rapid growth, with forecasts predicting an annual increase of over 20% in the coming years. The PlaysOut and Eros Now alliance is positioned to take advantage of this momentum, offering culturally relevant, mass-market gaming experiences that appeal to both local and international audiences.
According to PlaysOut co-founder Jassem Osseiran, this collaboration goes beyond gaming. “Fans no longer just watch. They play. They explore. They engage. That’s the future we’re building with Eros Now,” he said. With Bollywood’s global recognition and PlaysOut’s scalable technology, the partnership marks a step toward a future where every Bollywood title could become an interactive gaming world.