Adidas Originals, the prominent global fashion brand, is advancing its engagement in the NFT (non-fungible token) realm. The company recently announced a partnership with digital artist FEWOCiOUS to introduce a new generation of “phygital” sneakers named Adidas Originals Campus 00s.
Marrying Art and Fashion in NFT Sphere
The collaboration captures the unique pop-surrealist style of FEWOCiOUS, resulting in a striking design featuring a black and white color palette complemented by thick blue and white cloud-patterned laces. The unveiling of these innovative shoes is a testament to Adidas’ ongoing commitment to exploring fresh avenues of creativity and incorporating advanced technologies into fashion.
Accessing the New NFT-Driven Collection
Prospective buyers will need to obtain a digital pass – the Trefoil Flower Mint Pass – through minting to secure the Campus 00s sneakers. The collection, reflecting the concept of “The Art of Play,” will have a total of 4,500 passes, each priced at 0.25 ETH. The sale of these passes is set for June 22nd on the OpenSea platform, available on a first-come, first-served basis.
Perks for Early Adopters and NFT Holders
Pre-existing NFT holders from selected categories, including ALTS by Adidas, BAYC, Doodles, and FEWOCiOUS NFTs, will have the opportunity to access the pre-sale. As an added advantage, these individuals will be eligible for a 20% discount, enabling them to acquire the Trefoil Flower Mint Pass for a reduced rate of 0.2 ETH.
Twinning the Digital and Physical World
Upon receiving the Trefoil Flower Mint Pass, owners will have the option to exchange their tokens for claiming their physical Campus 00 sneakers later this summer. This unique feature allows holders to own not only a pair of physical shoes but also a digital twin. The digital counterpart is obtained by scanning an NFC chip integrated into the actual footwear, thus blending the physical and digital realms.
This ambitious venture by Adidas, in conjunction with FEWOCiOUS, sets a new precedent for the marriage of fashion and digital art. Fashion enthusiasts and collectors are watching with bated breath for the Trefoil Flower Mint Pass drop. The evolution of this collaboration holds exciting possibilities for the future. To learn more about this collection, head to the official website.